About me
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Melrose Xu is a passionate entrepreneur and the proud owner of a thriving network of coffee shops, each offering more than just a great cup of coffee. With a deep love for the art of coffee and a commitment to quality, she has created unique spaces where every visit feels like a warm, welcoming experience. Whether it’s a cozy corner in your neighborhood or a bustling city spot, each cafe reflects Melrose's dedication to making every guest feel like family.
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For Melrose, coffee is about connection—bringing people together over shared moments and stories. Her cafes are places where baristas remember your name and every detail is crafted with care. As her network of cafes grows, Melrose remains devoted to delivering exceptional culinary and coffee experiences that leave you with a smile and a sense of belonging.
Our Coffee Shop Ventures
White Mojo Box Hill
Location: Box Hill, Victoria
Established: 2018
​White Mojo Box Hill, established in 2018, is a charming and compact coffee station nestled within the Box Hill shopping center. Known for its exceptional coffee and inviting ambiance, it offers a cozy retreat for a quick break or casual meet-ups. The station's modern design and friendly service create a welcoming environment for visitors. Despite its modest size, White Mojo Box Hill has become a popular spot for both locals and shoppers, consistently thriving and making a significant impact in the vibrant shopping center.
Le Yeahllow
https://leyeahllow.com.au/
Le Yeahllow is a distinctive French dessert concept that was introduced during the COVID-19 pandemic. Founded in collaboration with industry partners, this venture swiftly gained acclaim, particularly for its delivery service. Renowned for its inventive and ever-changing menu, Le Yeahllow has become a go-to destination for celebrating birthdays, giving thoughtful gifts, and enjoying daily treats. Its creative offerings and commitment to quality have made it a beloved choice for dessert enthusiasts.
Eno Cafe
Location: Box Hill, Victoria
Established: Since 2022 ongoing
Eno Cafe is a charming and intimate café featuring a cozy bookshop as part of its unique concept. Founded in collaboration with Thomas, Eno Cafe operates with a dedicated team and embodies a delightful blend of literary and coffee culture. The café's inviting library corner and carefully curated selection of books complement its commitment to serving high-quality coffee. Eno Cafe has become a cherished neighborhood spot, attracting both coffee lovers and book enthusiasts who appreciate its warm atmosphere and thoughtful combination of great reads and exceptional coffee.
Vision and Partnerships
Melrose Xu's journey is not only defined by her entrepreneurial spirit but also by her
vision of offering great quality coffee experiences to her customers and their loved
ones. In partnership with her husband, Thomas, Melrose combines her passion for
coffee with his extensive experience in business planning, HR management, and
investment planning. Together, they are actively seeking strategic business partners
who share their vision for growth and innovation in the cafe industry.
Join us in creating a vibrant future where every cup of coffee is a delightful
experience. If you are ready to explore new opportunities and collaborate with us,
please contact Melrose Xu today to initiate a conversation.